Has the Broncos' championship window already slammed shut?

Has the Broncos' championship window already slammed shut?

"It's the strangest kind of transition period and it's impossible to say how things may shake out once the 2015 Denver Broncos take the field." click the read more link below...

Crap my kid Photoshopped for me: The Melvin Hunt for Red October

Crap my kid Photoshopped for me: The Melvin Hunt for Red October

My son is at it again. The Drew Litton of Photoshop brings you the movie poster some Nuggets fans prefer to see for the rest of this season and well...

Brian Shaw was just a symptom of Nuggets’ sickness

Brian Shaw was just a symptom of Nuggets’ sickness

"It’s a team without an identity. It’s a team that says it wants to win but doesn’t appear to know how to. It’s a team for whom relative success (under...

The silence is deafening. Is Peyton really coming back?

The silence is deafening. Is Peyton really coming back?

"-There’s nothing stopping Manning from forcing Denver’s hand. “Pay me or cut me” could very well be his stance. And he’s perfectly justified in taking it." click the read more link...

Suddenly everybody hates Julius Thomas

Suddenly everybody hates Julius Thomas

"Broncos Country loved JT and now he's being run out of town on a digital rail becuase of one article written by one sports radio host based on the comments...

Crap my kid Photoshopped for me: Only Bill could make Pete look like ...

Crap my kid Photoshopped for me: Only Bill could make Pete look like ...

Pete Carroll is no angel. But the head coach of the Patriots makes him look like one.

Radio Row: Say goodbye to the Press Box

Radio Row: Say goodbye to the Press Box

"The success of the Press Box show earned Peter Burns national attention and that attention ultimately led to his being discovered by ESPN and eventually hired to anchor the new...

OK, Peyton. One more year and that's it, okay?

OK, Peyton. One more year and that's it, okay?

"Pretty much everything Peyton Manning is yet to do can be done in 2015 - including winning a Super Bowl in a Broncos uniform. But after that he's got to...

It's time for the Broncos to stop walking on Manning's eggshells.

It's time for the Broncos to stop walking on Manning's eggshells.

"So long as number 18 is suiting up for the Denver Broncos the Denver Broncos will be built around Peyton Manning. The offense will be designed in his image and...

The Broncos should stick with plan "A" if only for one more year

The Broncos should stick with plan "A" if only for one more year

"Peyton Manning and John Fox are a package. It would be senseless for the Broncos to fire Fox and hire a replacement for Manning's "one last run" at the playoffs....

Radio Row: Another shoe drops in the rapidly changing sports radio scene. How much more is to come?

Radio Row: Another shoe drops in the rapidly changing sports radio scene. How much more is to come?

"It is possible, however, that Front Range Sports, now flush with the $5.75M it received from Colorado Public Radio for the 102.3 signal, could make a play to purchase the...

Godspeed, Adrian Dater. Godspeed.

Godspeed, Adrian Dater. Godspeed.

"Well, the communications must have been real. She was, if her Twitter account was to be believed, quite upset with Dater for his actions and she launched a personal campaign...

Is “Super Creepy” Adrian Dater posing more problems for the Post?

Is “Super Creepy” Adrian Dater posing more problems for the Post?

"Deadspin has once again become interested in Dater’s exploits on Twitter. This time the site was contacted by a female hockey fan who provided screen grabs of some rather creepy...

Pro leagues / teams are making deals with the Devil in daily fantasy sports

Pro leagues / teams are making deals with the Devil in daily fantasy sports

"The industry has cleverly slipped into the loopholes left in the gaming act and in doing so has essentially replaced online poker as the most popular form of internet gambling." CLICK...

A stunning Broncos loss has made us normal people again

A stunning Broncos loss has made us normal people again

"Better now than later, I say. Better for the fans. Better for the team. Not only do the Broncos now have a better perspective on how they might be beaten...

«
»
Tuesday, 18 December 2012 12:05

Monfort / O'Dowd usher in "new era of transparency".

Written by 
Rate this item
(0 votes)

The Colorado Rockies are turning over a new leaf where public relations are concerned, even agreeing to visit the studios of MIle High Sports on Wednesday morning. They will sit in with Peter Burns and Mark Kiszla, two of their most outspoken critics.

I talked to Peter Burns in advance of the interview and got some of his thoughts on the Rox and their media relationships.

Read more

It goes without saying that 2012 was a very tough year for the Colorado Rockies. The team came very close to losing 100 games and experienced instability with management, coaching and the pitching staff, all of which was well documented.

Their problems ran far deeper than the play on the field. The season was a public relations disaster, highlighted by bickering between the club and the people who cover it. Rather than using the media as a conduit to sooth their fans, the Rockies played things close to the vest and excluded critics from certain types of access. The strategy backfired.

I think they had a wakeup call this summer,” says Mile High Sports’ Peter Burns, who was the Rockies’ most outspoken critic on several levels. “I don’t think that ownership understood the chasm between the club and the media.”

At the center of the Rockies’ PR struggles was their Vice President of Communications, Jay Alves. Alves, who has been with the club for nearly 15 years, struggled to keep pace with the pace of modern communications and with the needs of the media. As a result, he caused the team to suffer backlash. Entering the 2013 season, the Rockies are making improvements. A new PR guru has been assigned to work with the media. His name is Nick Piburn. Alves has apparently been “reassigned”.

There’s a new era of transparency surrounding the Rockies,” Peter Burns told me, “I applaud them for making a change.” Burns’ initial impressions of Pilburn are favorable: “He reminds me of Patrick Smyth with the Broncos, who is kind of the Gold standard.”

Pilburn has had Rockies luminaries busily visiting various media outlets over the past several weeks. Owner Dick Monfort and GM Dan O’Dowd have been open books with the media and with the fans in discussing their strategies moving forward.

On Wednesday morning Monfort and O’Dowd will sit in studio with Peter Burns and Mark Kiszla, another person with whom the club has a checkered past, for their show The Press Box with Kisz and Burns from 7-9 AM. You can listen at Mile High Sports Radio AM1510, FM93.7 and streaming online.

Colin Daniels

Colin is the emcee of the South Stands Denver Fancast and maintains our Twitter and Facebook accounts.