South Stands Denver on Facebook South Stands Denver on Linkedin South Stands Denver on Twitter South Stands Denver on Google+

Godspeed, Adrian Dater. Godspeed.

Godspeed, Adrian Dater. Godspeed.

"Well, the communications must have been real. She was, if her Twitter account was to be believed, quite upset with Dater for his actions and she launched a personal campaign...

Is “Super Creepy” Adrian Dater posing more problems for the Post?

Is “Super Creepy” Adrian Dater posing more problems for the Post?

"Deadspin has once again become interested in Dater’s exploits on Twitter. This time the site was contacted by a female hockey fan who provided screen grabs of some rather creepy...

Pro leagues / teams are making deals with the Devil in daily fantasy sports

Pro leagues / teams are making deals with the Devil in daily fantasy sports

"The industry has cleverly slipped into the loopholes left in the gaming act and in doing so has essentially replaced online poker as the most popular form of internet gambling." CLICK...

A stunning Broncos loss has made us normal people again

A stunning Broncos loss has made us normal people again

"Better now than later, I say. Better for the fans. Better for the team. Not only do the Broncos now have a better perspective on how they might be beaten...

Radio Row: Survey says solo Sandy, lop off Lundy at the Fan

Radio Row: Survey says solo Sandy, lop off Lundy at the Fan

"The newest changes in Denver Sports talk radio are coming to 104.3 the Fan and would seem to have been precipitated by the results of a survey the station...

The Broncos' slow starts are nothing to dismiss

The Broncos' slow starts are nothing to dismiss

In fact, this wasn’t the first time one might’ve watched the beginning of a Broncos game and wondered what the hell is wrong with Manning? click the read more link...

The other half of Broncos Country

The other half of Broncos Country

"...ultimately, what we saw at Gillette Stadium was a team that still isn’t going anywhere if Manning isn’t playing at an elite level." click the read more link below ...

Champ must retire a Bronco

Champ must retire a Bronco

We're not normally the pomp and circumstance types around here but on this issue we agree - Champ Bailey, who announced his retirement from the NFL today despite "interest from...

Into the Fogg: Should Josh McDaniels get credit for the current Broncos success?

Into the Fogg: Should Josh McDaniels get credit for the current Broncos success?

"McDaniels, for all his glaring faults, realized that Cutler would never amount to the quarterback we all expected him to be when Denver moved up to draft him in the...

Mark Rycroft can actually make you a smarter hockey fan

Mark Rycroft can actually make you a smarter hockey fan

"Kudos to the Colorado Avalanche. In a world where more and more professional teams are turning to their broadcast crew to further their own public relations department’s agenda, it’s fantastic...

«
»
Tuesday, 18 December 2012 12:05

Monfort / O'Dowd usher in "new era of transparency".

Written by 
Rate this item
(0 votes)

The Colorado Rockies are turning over a new leaf where public relations are concerned, even agreeing to visit the studios of MIle High Sports on Wednesday morning. They will sit in with Peter Burns and Mark Kiszla, two of their most outspoken critics.

I talked to Peter Burns in advance of the interview and got some of his thoughts on the Rox and their media relationships.

Read more

It goes without saying that 2012 was a very tough year for the Colorado Rockies. The team came very close to losing 100 games and experienced instability with management, coaching and the pitching staff, all of which was well documented.

Their problems ran far deeper than the play on the field. The season was a public relations disaster, highlighted by bickering between the club and the people who cover it. Rather than using the media as a conduit to sooth their fans, the Rockies played things close to the vest and excluded critics from certain types of access. The strategy backfired.

I think they had a wakeup call this summer,” says Mile High Sports’ Peter Burns, who was the Rockies’ most outspoken critic on several levels. “I don’t think that ownership understood the chasm between the club and the media.”

At the center of the Rockies’ PR struggles was their Vice President of Communications, Jay Alves. Alves, who has been with the club for nearly 15 years, struggled to keep pace with the pace of modern communications and with the needs of the media. As a result, he caused the team to suffer backlash. Entering the 2013 season, the Rockies are making improvements. A new PR guru has been assigned to work with the media. His name is Nick Piburn. Alves has apparently been “reassigned”.

There’s a new era of transparency surrounding the Rockies,” Peter Burns told me, “I applaud them for making a change.” Burns’ initial impressions of Pilburn are favorable: “He reminds me of Patrick Smyth with the Broncos, who is kind of the Gold standard.”

Pilburn has had Rockies luminaries busily visiting various media outlets over the past several weeks. Owner Dick Monfort and GM Dan O’Dowd have been open books with the media and with the fans in discussing their strategies moving forward.

On Wednesday morning Monfort and O’Dowd will sit in studio with Peter Burns and Mark Kiszla, another person with whom the club has a checkered past, for their show The Press Box with Kisz and Burns from 7-9 AM. You can listen at Mile High Sports Radio AM1510, FM93.7 and streaming online.

Colin Daniels

Colin is the emcee of the South Stands Denver Fancast and maintains our Twitter and Facebook accounts.

Best of Westword 2013: Best Blog
Best of Westword 2011: Best Podcast
Subscribe to South Stands Denver Fancast on iTunes

South Stands Denver Fancast Playlist

SSDF Podcast

  • South Stands Denver Fancast, Show 202: Tom Nalen gets in the bunker
    Denver Broncos legend, Ring of Famer and all around cool dude, Tom Nalen joins us again for a rousing South…
  • South Stands Denver Fancast, Show 201
    Where do we begin? How about the beginning. Long time friend of the show, ESPN Denver and FootballGuys.com's Cecil Lammey…
  • South Stands Denver Fancast, Show 200
    Show 200. We started as the McDaniels era was getting under way and we out lasted that bastard. What a…
  • FantasyVille, Episode 1.9
    Welcome back to FantasyVille! Unpack your bags, stay awhile and talk some fantasy football with your hosts Colin Daniels and…

SSDF on Facebook

SSDF Twitter Watch