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Radio Row: Say goodbye to the Press Box

Radio Row: Say goodbye to the Press Box

"The success of the Press Box show earned Peter Burns national attention and that attention ultimately led to his being discovered by ESPN and eventually hired to anchor the new...

OK, Peyton. One more year and that's it, okay?

OK, Peyton. One more year and that's it, okay?

"Pretty much everything Peyton Manning is yet to do can be done in 2015 - including winning a Super Bowl in a Broncos uniform. But after that he's got to...

It's time for the Broncos to stop walking on Manning's eggshells.

It's time for the Broncos to stop walking on Manning's eggshells.

"So long as number 18 is suiting up for the Denver Broncos the Denver Broncos will be built around Peyton Manning. The offense will be designed in his image and...

The Broncos should stick with plan "A" if only for one more year

The Broncos should stick with plan "A" if only for one more year

"Peyton Manning and John Fox are a package. It would be senseless for the Broncos to fire Fox and hire a replacement for Manning's "one last run" at the playoffs....

Radio Row: Another shoe drops in the rapidly changing sports radio scene. How much more is to come?

Radio Row: Another shoe drops in the rapidly changing sports radio scene. How much more is to come?

"It is possible, however, that Front Range Sports, now flush with the $5.75M it received from Colorado Public Radio for the 102.3 signal, could make a play to purchase the...

Godspeed, Adrian Dater. Godspeed.

Godspeed, Adrian Dater. Godspeed.

"Well, the communications must have been real. She was, if her Twitter account was to be believed, quite upset with Dater for his actions and she launched a personal campaign...

Is “Super Creepy” Adrian Dater posing more problems for the Post?

Is “Super Creepy” Adrian Dater posing more problems for the Post?

"Deadspin has once again become interested in Dater’s exploits on Twitter. This time the site was contacted by a female hockey fan who provided screen grabs of some rather creepy...

Pro leagues / teams are making deals with the Devil in daily fantasy sports

Pro leagues / teams are making deals with the Devil in daily fantasy sports

"The industry has cleverly slipped into the loopholes left in the gaming act and in doing so has essentially replaced online poker as the most popular form of internet gambling." CLICK...

A stunning Broncos loss has made us normal people again

A stunning Broncos loss has made us normal people again

"Better now than later, I say. Better for the fans. Better for the team. Not only do the Broncos now have a better perspective on how they might be beaten...

Radio Row: Survey says solo Sandy, lop off Lundy at the Fan

Radio Row: Survey says solo Sandy, lop off Lundy at the Fan

"The newest changes in Denver Sports talk radio are coming to 104.3 the Fan and would seem to have been precipitated by the results of a survey the station...

The Broncos' slow starts are nothing to dismiss

The Broncos' slow starts are nothing to dismiss

In fact, this wasn’t the first time one might’ve watched the beginning of a Broncos game and wondered what the hell is wrong with Manning? click the read more link...

The other half of Broncos Country

The other half of Broncos Country

"...ultimately, what we saw at Gillette Stadium was a team that still isn’t going anywhere if Manning isn’t playing at an elite level." click the read more link below ...

Champ must retire a Bronco

Champ must retire a Bronco

We're not normally the pomp and circumstance types around here but on this issue we agree - Champ Bailey, who announced his retirement from the NFL today despite "interest from...

Into the Fogg: Should Josh McDaniels get credit for the current Broncos success?

Into the Fogg: Should Josh McDaniels get credit for the current Broncos success?

"McDaniels, for all his glaring faults, realized that Cutler would never amount to the quarterback we all expected him to be when Denver moved up to draft him in the...

Mark Rycroft can actually make you a smarter hockey fan

Mark Rycroft can actually make you a smarter hockey fan

"Kudos to the Colorado Avalanche. In a world where more and more professional teams are turning to their broadcast crew to further their own public relations department’s agenda, it’s fantastic...

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Thursday, 11 October 2012 10:13

The Rockies have a more urgent need than Manager

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Now that Jim Tracy has walked away, the Colorado Rockies are scrambling to replace him.

Whether they hire from within or bring in a candidate from the outside to fill the position is virtually inconsequential.

Manager is not the clubs most pressing need.

Read more

Yes, the Colorado Rockies need a new manager. It's important that they make the right hire.

However, it can be argued that it's more important that the club replace P.R. man Jay Alves.

Not to mix sports on you guys, but Alves has a fumbling problem. Unlike Demaryius Thomas, he should be benched.

Alves has a storied history. The man has been involved with the marketing of baseball teams since the early 1980's. He's even been a play by play and color guy. In fact, in a dazzling display of interest conflict, Alves has subbed as an analyst on TV broadcasts of Rockies games.

He's been around. But the world has passed him by. The proof is in the pudding. Among the four major sports teams in the Denver area, the Colorado Rockies have done by far the poorest job marketing their product - and Jay Alves is fall guy.

With their worst-ever season over, and their club in chaos, the first change the Rockies should make is to replace Alves. The job of Public Relations and Marketing Director for an organization in such flux is a critical one. There are season tickets to be sold and a fan base to be reassured.

The Rockies can count on Coors Field, hot dogs and sunshine only to a certain degree. At some point the club will need more than luck to sell tickets.

Alves oversees a department that is woefully inept when it comes to manipulating social media and the real media alike. The club communicates with its fans (and stakeholders) more poorly than any in town.

Right now the air waves should be filled with Rockies players, doing TV and radio hits, spreading the gospel of hope. Instead, the team is mum. The media is free to thrash the franchise in ways it wouldn't if there were a healthier,  more intimate relationship in play. Fans are left to speculate and to discuss the future of the Rockies amongst themselves - and, having received no rays of sunshine from the club, they see mostly darkness.

Plenty of people plan on not renewing season tickets.

But the Rockies can stop the bleeding.

They should call Peter Burns (currently a radio host at Mile High Sports) down to Coors Field once again, like they did when they last tangled with him, and present him with a six-figure contract to become their new Director of Media and Public Relations.

Yes, they should bring the one guy who has been most openly critical of them in and give him Jay Alves' job.

Burns would have a Rockies player in every radio studio by the end of his first week on the job. He would organize community appearances, social media blasts, fun runs, charity drives, fireside chats and whatever else he felt was needed to bring the club back into the community's good graces.

He would bring his youth and experience to the task. Burns, who is on the leading edge of new media, would inject a new spirit into the way the team communicates.

Baseball bloggers would be welcomed with open arms. Interviews would be granted. Fans would be brought closer to the team that they love.

Alves is old guard. His approach no longer works. If anything, his stodgy, old-school ways only backfire. He pushes people away.

With Burns at the helm, the Rockies would become an open book. The team would connect with fans in new ways at a time when the team needs them most.

Last modified on Thursday, 11 October 2012 21:42
Colin Daniels

Colin is the emcee of the South Stands Denver Fancast and maintains our Twitter and Facebook accounts.

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