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Nuggets: the slow march toward predictable disappointment begins

Nuggets: the slow march toward predictable disappointment begins

"The playoffs, assuming the Nuggets make it there, will offer only more of what we have all gotten used to - a rapid exit for an undermanned Denver team." Read more...

Is Colorado Springs too crappy even for the crappy Rockies?

Is Colorado Springs too crappy even for the crappy Rockies?

"Once vibrant, downtown Colorado Springs is a sad wasteland now. Development has been pushed east and the heart of the city has been left to wither." Read More ...

Radio Row: Denver fans clamor for Clough

Radio Row: Denver fans clamor for Clough

"Now that Broncos’ season is in full swing there is a appreciable chasm in Denver sports talk radio. " Read More ...

How not to get bitten by daily fantasy sports

How not to get bitten by daily fantasy sports

"First of all, realize that the inevitable 100% deposit bonus you'll be taking advantage of is the equivalent of that first line of coke you sniffed at the kegger. It’s...

Denver Does Dallas: the great “illness” mystery of pre-season week four

Denver Does Dallas: the great “illness” mystery of pre-season week four

"This synopsis of what I think might have happened is completely bereft of established fact and is no way intended to be seen as a news story. It’s entirely speculative." Read...

Here’s Your Broncos / Colts Tweetrospective™, the entire game retold in Tweets

Here’s Your Broncos / Colts Tweetrospective™, the entire game retold in Tweets

Football season is finally here and the Broncos’ first game has come and gone. It was a doozy - especially in the first half - and, as always, it was...

If the Broncos win the Super Bowl I will drink my pee.

If the Broncos win the Super Bowl I will drink my pee.

"I'll drink eight ounces. That's all. The secretion will be collected in the men's room of whatever facility I happen to be at, under moderate supervision, into a rocks glass...

High expectations mean spoiled fans in Broncos Country

High expectations mean spoiled fans in Broncos Country

"Unlike in the Elway years we failed to watch the Broncos with wide-eyed amazement. Instead we anticipated victories and felt vindicated when they came. That's why the loss in the...

Radio Row INTERVIEW: Peter Burns scored his dream gig but the Press Box will remain in good hands

Radio Row INTERVIEW: Peter Burns scored his dream gig but the Press Box will remain in good hands

"The Press Box is my baby." Burns told me. "I am not looking forward to leaving it but I know it's in good hands." Read More ...

Dusty Saunders takes Drew Soicher to task at long last

Dusty Saunders takes Drew Soicher to task at long last

"9 News employs dozens of excellent reporters and anchors who help the station set the gold standard with its local news product. Even its other sports anchors, Rod Mackey, Aaron...

The de-Masaiing of the Nuggets has begun

The de-Masaiing of the Nuggets has begun

When Masai Ujiri remained the GM of your Denver Nuggets he was held in very high regard as one of the NBA's finest wheeler-dealers. In his absence, though, some of...

Change nothing but change the name Redskins

Change nothing but change the name Redskins

"Once Daniel Snyder capitulates the matter will be swept beneath the rug within a week and our attention will be drawn elsewhere. That's the way these things work." Read more ...

Will we look back more fondly on the Tebow season than on the Manning era?

Will we look back more fondly on the Tebow season than on the Manning era?

If Peyton Manning never wins a Super Bowl with the Broncos it's quite possible that decades from now fans will look back with greater fondness on the 2011 season than...

Better grilling NOW with Mangrate, the grill enhancement system. Use promo code: Denver for a $10 discount

Better grilling NOW with Mangrate, the grill enhancement system. Use promo code: Denver for a $10 discount

We at South Stands have been using Mangrate (http://www.mangrate.com/) for years. What's Mangrate? It's the 100% made in America grill enhancement system consisting of solid cast iron grill grates just like...

Dear John: a face-painting fanatical Broncos fan confronts Reidy's disgust

Dear John: a face-painting fanatical Broncos fan confronts Reidy's disgust

The host of the South Stands Denver Fancast, our own John Reidy (@johnreidydenver), has been vocal in his digust for the Broncos since their disasterous performance in the Super Bowl....

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Thursday, 11 October 2012 10:13

The Rockies have a more urgent need than Manager

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Now that Jim Tracy has walked away, the Colorado Rockies are scrambling to replace him.

Whether they hire from within or bring in a candidate from the outside to fill the position is virtually inconsequential.

Manager is not the clubs most pressing need.

Read more

Yes, the Colorado Rockies need a new manager. It's important that they make the right hire.

However, it can be argued that it's more important that the club replace P.R. man Jay Alves.

Not to mix sports on you guys, but Alves has a fumbling problem. Unlike Demaryius Thomas, he should be benched.

Alves has a storied history. The man has been involved with the marketing of baseball teams since the early 1980's. He's even been a play by play and color guy. In fact, in a dazzling display of interest conflict, Alves has subbed as an analyst on TV broadcasts of Rockies games.

He's been around. But the world has passed him by. The proof is in the pudding. Among the four major sports teams in the Denver area, the Colorado Rockies have done by far the poorest job marketing their product - and Jay Alves is fall guy.

With their worst-ever season over, and their club in chaos, the first change the Rockies should make is to replace Alves. The job of Public Relations and Marketing Director for an organization in such flux is a critical one. There are season tickets to be sold and a fan base to be reassured.

The Rockies can count on Coors Field, hot dogs and sunshine only to a certain degree. At some point the club will need more than luck to sell tickets.

Alves oversees a department that is woefully inept when it comes to manipulating social media and the real media alike. The club communicates with its fans (and stakeholders) more poorly than any in town.

Right now the air waves should be filled with Rockies players, doing TV and radio hits, spreading the gospel of hope. Instead, the team is mum. The media is free to thrash the franchise in ways it wouldn't if there were a healthier,  more intimate relationship in play. Fans are left to speculate and to discuss the future of the Rockies amongst themselves - and, having received no rays of sunshine from the club, they see mostly darkness.

Plenty of people plan on not renewing season tickets.

But the Rockies can stop the bleeding.

They should call Peter Burns (currently a radio host at Mile High Sports) down to Coors Field once again, like they did when they last tangled with him, and present him with a six-figure contract to become their new Director of Media and Public Relations.

Yes, they should bring the one guy who has been most openly critical of them in and give him Jay Alves' job.

Burns would have a Rockies player in every radio studio by the end of his first week on the job. He would organize community appearances, social media blasts, fun runs, charity drives, fireside chats and whatever else he felt was needed to bring the club back into the community's good graces.

He would bring his youth and experience to the task. Burns, who is on the leading edge of new media, would inject a new spirit into the way the team communicates.

Baseball bloggers would be welcomed with open arms. Interviews would be granted. Fans would be brought closer to the team that they love.

Alves is old guard. His approach no longer works. If anything, his stodgy, old-school ways only backfire. He pushes people away.

With Burns at the helm, the Rockies would become an open book. The team would connect with fans in new ways at a time when the team needs them most.

Last modified on Thursday, 11 October 2012 21:42
Colin Daniels

Colin is the emcee of the South Stands Denver Fancast and maintains our Twitter and Facebook accounts.

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