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Make room on the Avalanche bandwagon, hockey nerd

Make room on the Avalanche bandwagon, hockey nerd

"There's an interesting contrast between the way the sudden popularity of the Avalanche is perceived versus the continued interest in the Colorado Rockies. Some in the media assert that the...

Nuggets’ “never say die” mentality will serve them well

Nuggets’ “never say die” mentality will serve them well

"The young Nuggets are building confidence. By taking teams like the Rockets to the wire and by showing faith in their own talents the Nuggets are building a foundation for...

Denver fans are doomed to sit amongst their enemies

Denver fans are doomed to sit amongst their enemies

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A simple plan for #RockiesTown

A simple plan for #RockiesTown

"Dan O’Dowd and Bill Geivett are so far beyond a train wreck of a front office, they’ve moved into “rolling corpse on fire in a desk chair about to fall...

Plan now for these spring special events from Table to Tavern

Plan now for these spring special events from Table to Tavern

Spring is springing all over and for our friends at Table to Tavern spring means special events. Visit TableToTavern.com (http://tabletotavern.com/) for more information and to make your reservations early for...

John Elway is determined to prove he has no soul

John Elway is determined to prove he has no soul

"Elway's actions as a GM, especially in the wake of Denver's 2014 Super Bowl loss, sometimes have gone beyond calculating to cold." Read More ....

The Nuggets have a need, a need for Faried

The Nuggets have a need, a need for Faried

"Since the trade deadline, particularly since the beginning of March, Faried has begun to prove his doubters wrong. Aside from Ty Lawson, "Manimal", it can be argued, has been the...

It’s time to end the NCAA’s big lie

It’s time to end the NCAA’s big lie

"When the players do benefit financially for their play it’s in violation of the NCAA’s hard and fast rules, rules that protect their monopoly, the money printing machine that it...

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"The Nuggets aren't in contention to make the post-season and few contests left on their schedule hold the appeal of a tilt with LA. Still, fans have a reason to...

NBA: Tanking teams should have to check a box

NBA: Tanking teams should have to check a box

"Once an organization opts out of pushing for the playoffs and decides to start sacrificing wins it should have to notify the NBA and the fans about it. These teams...

Releasing Champ Bailey sends a clear message

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Mile High Sports Radio is now LIVE at 94.1 FM

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Lineup changes at 104.3 the Fan are bad news for Sandy Clough fans

Lineup changes at 104.3 the Fan are bad news for Sandy Clough fans

"Mile High Sports will now have the only local sports talk show in the post-morning drive slot with the Brandon Spano show which recently moved over from night side" Read more...

BONUS! Avs fans cheer USA to win over Russia without rooting against Varly

BONUS! Avs fans cheer USA to win over Russia without rooting against Varly

In rooting on USA hockey in this morning's clash against the Russian squad, Avalanche fans might have had a conflict. Luckily, Seymon Varlamov, Colorado's star goalkeeper, was not in net...

Peyton Manning owes it to Broncos fans to speak

Peyton Manning owes it to Broncos fans to speak

"Peyton Manning's silence in the wake of the worst loss in team history is deafening. Where has the quarterback been?" Read more ...

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"There’s no question that the current Nuggets responded better to George Karl. Andre Miller did, that’s for damn sure. Miller undermined the new coach to the extent that Shaw refuses...

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Michael Sam is sure to get the Tebow treatment

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The Pour Kids are all grown up. Introducing Atticus by Table to Tavern

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"Atticus will offer breakfast, lunch and dinner. In continuing with the “Statriotic” theme established by Pour Kids, Atticus will place an emphasis on locally-sourced produce, meats, craft beers wines and...

If you're going to mess with the unis give Denver the D

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Rumors abound that Nike has been given the green light to design new Denver Broncos uniforms to be revealed for the 2015 season. There's even a possibility, according the...

Was Jim Irsay right about Peyton Manning?

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Do not read this post about the Broncos

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Bill Romanowski is dead to Denver

Bill Romanowski is dead to Denver

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Super Bowl MVP? On Twitter it's @Dmac1043

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Thursday, 11 October 2012 10:13

The Rockies have a more urgent need than Manager

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Now that Jim Tracy has walked away, the Colorado Rockies are scrambling to replace him.

Whether they hire from within or bring in a candidate from the outside to fill the position is virtually inconsequential.

Manager is not the clubs most pressing need.

Read more

Yes, the Colorado Rockies need a new manager. It's important that they make the right hire.

However, it can be argued that it's more important that the club replace P.R. man Jay Alves.

Not to mix sports on you guys, but Alves has a fumbling problem. Unlike Demaryius Thomas, he should be benched.

Alves has a storied history. The man has been involved with the marketing of baseball teams since the early 1980's. He's even been a play by play and color guy. In fact, in a dazzling display of interest conflict, Alves has subbed as an analyst on TV broadcasts of Rockies games.

He's been around. But the world has passed him by. The proof is in the pudding. Among the four major sports teams in the Denver area, the Colorado Rockies have done by far the poorest job marketing their product - and Jay Alves is fall guy.

With their worst-ever season over, and their club in chaos, the first change the Rockies should make is to replace Alves. The job of Public Relations and Marketing Director for an organization in such flux is a critical one. There are season tickets to be sold and a fan base to be reassured.

The Rockies can count on Coors Field, hot dogs and sunshine only to a certain degree. At some point the club will need more than luck to sell tickets.

Alves oversees a department that is woefully inept when it comes to manipulating social media and the real media alike. The club communicates with its fans (and stakeholders) more poorly than any in town.

Right now the air waves should be filled with Rockies players, doing TV and radio hits, spreading the gospel of hope. Instead, the team is mum. The media is free to thrash the franchise in ways it wouldn't if there were a healthier,  more intimate relationship in play. Fans are left to speculate and to discuss the future of the Rockies amongst themselves - and, having received no rays of sunshine from the club, they see mostly darkness.

Plenty of people plan on not renewing season tickets.

But the Rockies can stop the bleeding.

They should call Peter Burns (currently a radio host at Mile High Sports) down to Coors Field once again, like they did when they last tangled with him, and present him with a six-figure contract to become their new Director of Media and Public Relations.

Yes, they should bring the one guy who has been most openly critical of them in and give him Jay Alves' job.

Burns would have a Rockies player in every radio studio by the end of his first week on the job. He would organize community appearances, social media blasts, fun runs, charity drives, fireside chats and whatever else he felt was needed to bring the club back into the community's good graces.

He would bring his youth and experience to the task. Burns, who is on the leading edge of new media, would inject a new spirit into the way the team communicates.

Baseball bloggers would be welcomed with open arms. Interviews would be granted. Fans would be brought closer to the team that they love.

Alves is old guard. His approach no longer works. If anything, his stodgy, old-school ways only backfire. He pushes people away.

With Burns at the helm, the Rockies would become an open book. The team would connect with fans in new ways at a time when the team needs them most.

Last modified on Thursday, 11 October 2012 21:42
Colin Daniels

Colin is the emcee of the South Stands Denver Fancast and maintains our Twitter and Facebook accounts.

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